PG SOFT strengthened its brand presence at SBC Summit 2026, held from 19 September to 1 October 2026 at Feira Internacional de Lisboa in Lisbon, Portugal, through a series of prominent sponsorship placements across the event venue.

As one of the major industry gatherings in the international betting and gaming calendar, SBC Summit brought together industry professionals, operators, suppliers, and other key stakeholders for several days of networking, business discussions, and industry exchange. PG SOFT’s sponsorship focused on high-traffic areas designed to create strong and consistent brand visibility throughout the event.

A key highlight was the Main Welcome Arch and Walkway Sponsorship at the SBC Summit Entrance. Positioned at a major arrival point, the branded installation provided an immediate visual introduction to PG SOFT as attendees entered the event. Extending across the walkway, the sponsorship also offered repeated exposure as visitors moved between key areas of the venue.

PG SOFT also secured a Supporting Banner in the CG/SB area, adding another prominent branding touchpoint within the event space. Located in an area relevant to casino and sports betting audiences, the placement helped maintain visibility beyond the main entrance and throughout the summit experience.

Adding to the overall presence were two Large LED Screens, providing high-impact digital exposure to attendees. The large-format displays complemented the physical branding installations while creating additional opportunities for PG SOFT’s visual content to stand out within the busy event environment.

Together, the sponsorship placements created a cohesive brand presence across key attendee touchpoints, from the initial arrival at the SBC Summit Entrance to high-traffic areas within the venue. The combination of large-format physical branding and digital displays allowed PG SOFT to maintain a strong visual presence throughout the summit.

The sponsorship at SBC Summit 2026 reflects PG SOFT’s continued engagement with major international industry events and its efforts to build meaningful visibility across established gaming markets. With Lisbon serving as a meeting point for professionals from across the global betting and gaming sector, the event provided a valuable setting for PG SOFT to showcase its brand and strengthen its presence within the international industry landscape.